Maeve by Anthropologie

As the sole researcher for the Maeve by Anthropologie private label project, I independently conducted a comprehensive market analysis using multiple research tools and methodologies. I leveraged platforms like WGSN for trend forecasting, statistical analysis software for data interpretation, and web-based research techniques to gather insights into Maeve's brand positioning, target market, and design philosophy. My research aimed to analyze Maeve's brand point of view, value proposition, and market positioning, with the goal of providing strategic insights to inform seasonal collection development. The project allowed me to apply academic research skills to real-world fashion industry analysis, demonstrating my ability to conduct independent, comprehensive market research and translate findings into strategic insights.