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Nike Performance Scrubs : Built for the Shift
Project type
Brand Extension & Marketing Strategy
Date
March 2026
A strategic brand extension transforming medical workwear through Nike's athletic innovation, applying Dri-FIT and performance fabric technologies to serve healthcare professionals as the everyday athletes they are. Leveraged comprehensive market research, consumer insights, competitive analysis, and emotional storytelling to position Nike in the $12B healthcare apparel market—demonstrating expertise in brand strategy, product development, and purpose-driven marketing that honors frontline caregivers.
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